Strive for Five!

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Do you strive for perfection in your business? Do you struggle with getting reviews which will help your organization grow? Regardless of whether you are selling goods or services, in-person or on-line, past customers are leaving reviews, and prospects are looking for five stars.


If you don’t believe me, when I used to shop on ebay I would scroll past anyone with less than 97% positive feedback; on sites such as Amazon, less than 4 out of 5 and you are out of the race.


This week I have been focusing on improving the content and quality of the on-line courses I offer. My motivation comes from two factors: low sales, and falling stars. Not from all courses though, just the ones which I created at the beginning of my journey. 


One thing which jumped out at me right away was my sound quality was poor; second, although my content was good, my lesson video slides were boring. 


Another important factor was reading the narratives on the reviews, and actioning improvements based on the feedback. 


Another tip: How many of us would love to leave a good review for a business, then give up half way through because it is far too long? Who was the ‘marketing expert’ who came up with this one? If you want a survey, make it under two minutes.


What have you come across, and what have you done about it? 

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